Luxury beauty is all about precision and detail. One misstep can change how clients perceive your brand. That’s why we rigorously evaluate every candidate across five essential pillars:
Mastery & Technique
We test and verify practical skills in nails, makeup, brows, cosmetology, and advanced aesthetics, ensuring precision, consistency, and flawless execution
Client-Centric Communication
We assess candidates’ ability to listen, anticipate client needs, and provide personalized recommendations that elevate the guest experience
Meticulous Attention to Detail
From hygiene and protocol compliance to impeccable finishing, we prioritize professionals who never overlook the small details that define excellence
Creativity & Artistic Vision
We seek specialists who can blend innovation with current trends, producing unique, visually striking results that align with your brand’s aesthetic
Growth & Continuous Learning
We select candidates committed to ongoing education, skill development, and staying ahead of industry trends to keep your team at the forefront
Luxury beauty is all about precision and detail. One misstep can change how clients perceive your brand. That’s why we rigorously evaluate every candidate across five essential pillars:
We test and verify practical skills in nails, makeup, brows, cosmetology, and advanced aesthetics, ensuring precision, consistency, and flawless execution
Client-Centric Communication
We assess candidates’ ability to listen, anticipate client needs, and provide personalized recommendations that elevate the guest experience
Meticulous Attention to Detail
From hygiene and protocol compliance to impeccable finishing, we prioritize professionals who never overlook the small details that define excellence
Creativity & Artistic Vision
We seek specialists who can blend innovation with current trends, producing unique, visually striking results that align with your brand’s aesthetic
Growth & Continuous Learning
We select candidates committed to ongoing education, skill development, and staying ahead of industry trends to keep your team at the forefront
Challenge: Rapid national expansion required filling multiple roles across new locations, while also improving retention and service quality.
Action: We recruited 100+ specialists monthly, including nail technicians, brow artists, managers, and administrators, and implemented onboarding support for all new hires.
Result: Successfully launched 30+ studios across Russia with fully staffed teams, increased staff retention to 84%, and supported international franchise expansion into Uzbekistan, staffing 15+ roles.
Nail Technician Training Center
Challenge: Launching a new educational project required building a fully trained workforce from scratch.
Action: Provided end-to-end staffing and designed a targeted training program guaranteeing employment for graduates.
Result: Produced 50+ qualified, job-ready specialists consistently each month, enabling the center to operate at full capacity from day one.
Pinset Eyelash Studio
Challenge: Opening a new studio with no pre-existing team.
Action: Recruited and onboarded all core staff, including brow artists and administrators, and provided ongoing support for operational stability.
Result: Studio launched smoothly with a full team in place, ensuring consistent service quality and client satisfaction.
Skuly – Multi-Disciplinary Studio
Challenge: Building a large, multi-specialty team while managing high attrition.
Action: Assembled a team of 15 specialists across body sculpting, machine-assisted massage, laser cosmetology, and nail services, and established a recruitment pipeline for rapid backfilling.
Result: Continuous operations without downtime, maintaining high-quality service across all disciplines.
«Nogti» Studio Network
Challenge: Rapid multi-location launch with limited staffing resources.
Action: Opened three studios from scratch and recruited 50+ specialists including manicurists, pedicurists, brow artists, and administrators.
Result: All studios launched fully staffed and operational, ensuring immediate revenue generation and brand consistency.
Smart Recruiting: Our Key People
Anastasia Yurlova
Executive Director
"I am passionate about the beauty and spa industry and frequently travel to explore professional practices across the globe. The most skilled eyelash specialists are in Kazakhstan, eyebrow and cosmetology experts in Russia, manicure masters in Kyrgyzstan, makeup artists in Ukraine, and top hairdressers come from Belarus. Having trained as a makeup artist, eyebrow specialist, and manicurist myself, I understand beauty both from a client’s perspective and as a recruiter."
Anastasia Yurlova
Executive Director
"I am passionate about the beauty and spa industry and frequently travel to explore professional practices across the globe. The most skilled eyelash specialists are in Kazakhstan, eyebrow and cosmetology experts in Russia, manicure masters in Kyrgyzstan, makeup artists in Ukraine, and top hairdressers come from Belarus. Having trained as a makeup artist, eyebrow specialist, and manicurist myself, I understand beauty both from a client’s perspective and as a recruiter."
Anna Barysheva
Department Leader
"The beauty industry has always been my passion. I have been honored with the titles “People's Mrs. St. Petersburg” and “Top Style SPB (Saint Petersburg).” I have launched studios across Russia and the CIS and founded a professional training center for specialists. Today, as both a recruiter and a client, I focus on the details that create flawless service and build lasting client trust."
Anna Barysheva
Department Leader
"The beauty industry has always been my passion. I have been honored with the titles “People's Mrs. St. Petersburg” and “Top Style SPB (Saint Petersburg).” I have launched studios across Russia and the CIS and founded a professional training center for specialists. Today, as both a recruiter and a client, I focus on the details that create flawless service and build lasting client trust."