Recruitment Request
Need to fill positions urgently?
We'll put together a shortlist in 48 hours
Manicurists
/Pedicurists
/Pedicurists
Eyebrow Artists
/Lash Artists
/Lash Artists
Cosmetologists
/Estheticians
/Estheticians
Hairdressers
/Colorists
/Colorists
SPA Therapists
/Massage Therapists
/Massage Therapists
Administrators
/Managers
/Managers
Problems and Solutions
Multi-stage screening: skills, recommendations, standards
Reputational risks due
to inconsistent service quality
to inconsistent service quality
Systematic recruitment through proprietary databases and pipelines
Long searches = empty chairs
and lost revenue
and lost revenue
Support and onboarding
for retention
for retention
High staff
turnover
turnover
Selection of candidates with proven quality: portfolio, reviews, experience, customer-focused assessment
Shortage of quality
specialists
specialists
Why choose us
How it works
Mass recruitment
massage technicians, massage therapists, receptionists
Application
→ Requirements Review
→ shortlist of verified specialists in 1-2 weeks
→ support through onboarding
Application
→ Requirements Review
→ shortlist of verified specialists in 1-2 weeks
→ support through onboarding
Mass recruitment
Specialist recruitment
Specialist recruitment
senior masseurs, managers, cosmetologists
Application
→ deep dive briefing
→ targeted search
→ shortlist in 2 weeks
→ interview coordination
→ support through onboarding
Application
→ deep dive briefing
→ targeted search
→ shortlist in 2 weeks
→ interview coordination
→ support through onboarding
Top manager recruitment
directors, network managers, heads of beauty operations
Application
→ Strategy Session with You
→ Comprehensive Executive Search
→ shortlist in 3-5 weeks
→ support and guarantee
Application
→ Strategy Session with You
→ Comprehensive Executive Search
→ shortlist in 3-5 weeks
→ support and guarantee
Top manager recruitment
In the beauty business, your team's work is your reputation. One missed detail can change how a client sees your brand. Therefore, we carefully screen candidates and select only those who guarantee a high level of service.
-
Professional SkillsWe assess skill and precise technique, whether it's manicure, makeup, brows, or cosmetology - Communication and Customer FocusWe vet for professionals who prioritize the client experience—actively listening, providing personalized recommendations, and fostering loyalty
- Attention to DetailFrom meticulous workmanship to adherence to protocols, we value those who notice the little details that make a flawless service
- Creativity and AestheticsWe value specialists who can generate fresh ideas and create unique looks, balancing innovation with the safety of current trends and standards
- Commitment to DevelopmentWe select those who are dedicated to continuous learning, ensuring your team stays ahead of trends and techniques with specialists who constantly evolve
Cases
Recruitment and support for the national chain of manicure and pedicure studios «PILKI»
Challenge:
• High-volume, multi-role recruitment and national expansion support.
Solution & Impact:
• Filled 100+ vacancies monthly (Nail Techs, Brow Artists, Managers, Admin).
• Launched 30+ new studios across Russia with complete, ready-to-work teams.
• Increased staff retention to 84% from a critically low level.
• Enabled international franchise expansion into Uzbekistan, staffing 15+ roles.
• High-volume, multi-role recruitment and national expansion support.
Solution & Impact:
• Filled 100+ vacancies monthly (Nail Techs, Brow Artists, Managers, Admin).
• Launched 30+ new studios across Russia with complete, ready-to-work teams.
• Increased staff retention to 84% from a critically low level.
• Enabled international franchise expansion into Uzbekistan, staffing 15+ roles.
Nail Technician Training Center
Challenge:
• Launching a new educational project from the ground up.
Solution & Impact:
• Provided end-to-end staffing and curriculum development.
• Implemented a targeted training program with guaranteed employment for graduates.
• Achieved a consistent output of 50+ qualified, job-ready specialists monthly.
• Launching a new educational project from the ground up.
Solution & Impact:
• Provided end-to-end staffing and curriculum development.
• Implemented a targeted training program with guaranteed employment for graduates.
• Achieved a consistent output of 50+ qualified, job-ready specialists monthly.
«Pinset» Eyelash Studio
Challenge:
• Full team recruitment for a new studio launch.
Solution & Impact:
• Recruited and onboarded all core staff (Brow Artists, Administrators).
• Provided ongoing support to ensure stable development and growth.
• Full team recruitment for a new studio launch.
Solution & Impact:
• Recruited and onboarded all core staff (Brow Artists, Administrators).
• Provided ongoing support to ensure stable development and growth.
«Skuly» Studio
Challenge:
• Building a large, multi-disciplinary team and managing attrition.
Solution & Impact:
• Built a complete team of 15 specialists across body sculpting and machine-assisted massage,
• Equipment-assisted cosmetology, laser hair removal, and nail services.
Established a seamless recruitment pipeline for rapid backfilling and replacement.
• Building a large, multi-disciplinary team and managing attrition.
Solution & Impact:
• Built a complete team of 15 specialists across body sculpting and machine-assisted massage,
• Equipment-assisted cosmetology, laser hair removal, and nail services.
Established a seamless recruitment pipeline for rapid backfilling and replacement.
«Nogti» Studio Network
Challenge:
• Rapid, multi-location launch from scratch.
Solution & Impact:
• Opened 3 new studios from the ground up.
• Recruited and placed 50+ specialists, including manicurists, pedicurists, brow artists, and administrators.
• Rapid, multi-location launch from scratch.
Solution & Impact:
• Opened 3 new studios from the ground up.
• Recruited and placed 50+ specialists, including manicurists, pedicurists, brow artists, and administrators.
Smart Recruiting: Our Key People
Ключевые лица Smart Recruiting
Anastasia Yurlova
Executive Director
“I am passionate about the beauty and spa industry. I often travel and study beauty practices in different countries. The best eyelashes are in Kazakhstan, eyebrows and cosmetology are in Russia, manicures are in Kyrgyzstan, makeup is in Ukraine, and hairdressers are from Belarus. Having trained as a makeup artist, eyebrow artist, and manicurist, I understand beauty both as a client and as a recruiter.”
Anna Barysheva
Department Leader
“The beauty industry is my passion. I received the titles of “People's Mrs. St. Petersburg” and “Top Style SPB”. I have launched studios in Russia and the CIS, and opened a training center for professionals. Today, as both a recruiter and a client, I pay attention to the details that build impeccable service and client trust.”
